UnoDent has unveiled a new brand identity following research among dentists, nurses and practice managers and an overhaul of the way it brings products to market.
The new identity incorporates innovative packaging, good labelling and quality design. It also builds on the existing trust in the brand by supplying what the dental sector has said it wants from a brand.
Head of the UnoDent brand Glyn Barnes said: “The research results were fundamental to how the rebrand has been approached. Branding is a huge component we need to get right.
“By asking our target audience what they wanted we’ve been able to put our resources into creating a product range we know will resonate with the people in the sector who make buying decisions for their practice.”
In addition to re-launching the brand, UnoDent is creating a key opinion leader group made up of renowned and respected members of the dental community. Its purpose is to test and review new products UnoDent is considering bringing to market to make sure it understands what clinicians want and supplies products to meet their needs.
“A lot of thought has gone into the branding and the new logo and I believe we are moving in the right direction to become a leading brand and product range which will be well recognised in the industry.
“Our products convey a professional, approachable brand that is trusted and respected. And in the future we’ll have our own stand-alone website and mobile app,” explained Barnes.
The UnoDent range includes around 3,000 product lines covering all practice essentials from amalgam to x-ray envelopes. Dental professionals can browse the product range and order by visiting www.dental-directory.co.uk. Next-day delivery is available on orders received by 6 o’clock the previous evening.
UnoDent is part of The Dental Directory.