The Dental Directory ends year of customer innovation with new website launch

The Dental Directory, a leading provider of dental supplies in the UK, has relaunched its website following a six figure investment which has improved the customer experience and functionality of the website as well as providing a foundation for future innovations.

The new website has been in development for more than 12 months and has been created in response to the changing needs of The Dental Directory’s 10,000 customers.

In addition to providing more intuitive access to The Dental Directory’s 20,000 strong product range, including its recently acquired facial aesthetic and skin rejuvenation brand, Med-fx, the website also introduces a host of new business management and training features designed to offer a unique resource to the sector. Including:

  • Online account management designed with the needs of multiple practices in mind
  • Sub-user purchasing functionality and budgeting
  • User generated budget control
  • An intuitive search function which recommends product offers and promotions based on  buying history 
  • Order tracking
  • Online invoice retrieval
  • Quick Shopping
  • Order history

The Dental Directory has also used the improved functionality to offer exclusive online campaigns and provide customers with even greater value such as its 5 Golden Deals, which had a different offer on Dentsply products each day during a week in December, and Pink Friday, which offered an additional 7.5 per cent off online orders taken during promotion days.

Paul Clarke, head of IT at The Dental Directory said: “The main objective for the redevelopment of our website was to create an online resource that responded to the changing needs of the UK dental sector.

“By working closely with the sector, we fully appreciate that no two dental practice operates the same so we wanted to create a tool which could be flexible, but also capable of offering expert support and access to a wider range of services. To achieve this we’ve spent many months hosting focus groups with our customers, liaising with our colleagues across the business, trailing and testing some of the latest online innovations.

“The feedback we’ve received so far has been extremely positive. Since the site went live the traffic has exceeded all expectations.”

The launch of the new website is one of a number of recent additions to improve customer service The Dental Directory has announced in recent months. It is also now the only dental supplies provider in the UK that can offer free next day delivery on orders placed up to six o’clock on the previous day.