The Dental Directory bolsters specialist team with orthodontic appointment

The Dental Directory, one of the largest full service dental dealers in the UK, has announced the appointment of Bart Pettman into the role of orthodontic specialist manager.

Joining the rapidly expanding clinical team, Pettman will contribute to The Dental Directory’s growing specialist offering which in addition to an orthodontic range will also include surgical and endodontic products.

The specialist range has been created by working closely with manufacturers and responding to the needs of The Dental Directory’s customers.

Pettman will bring to the newly created role 11 years of orthodontic experience, including nine years working with TP orthodontics in the UK, France, Belgium, the Netherlands and Luxembourg and leading manufacturer, Forestadent.

Commenting on his recent appointment, the orthodontics specialist says: “The Dental Directory recognise that when it comes to specialist areas, such as orthodontics, a one size fits all approach to dentistry doesn’t meet the needs of its customers.  Having first hand clinical expertise when advising a customer on a product or service is vital and that’s something the business is investing in considerably.

“It’s an exciting time to join The Dental Directory.”

Pettman will join The Dental Directory’s growing clinical team which is headed up by clinical director, Jason Bedford.

His appointment is the second in as many months under the responsibility of Bedford, with Gemma Osment taking the role of surgical speciality manager.

Bedford adds: “Bart brings with him an invaluable insight into orthodontics both here in the UK and Europe. This knowledge, combined with his impressive sales background makes him a strong new addition to our team of specialists. We’re delighted to welcome him to The Dental Directory.”

The Dental Directory was founded more than 35 years ago and is now part of a group that employs over 550 people across the UK.

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