New brand identity unveiled

Dental Directory has unveiled a new brand identity following a period of significant investment to grow its one-stop-shop offering. 

The brand marks a new chapter for the dental dealer as it continues its journey to provide a holistic solution to the ever-changing demands of the UK’s dental market.

It has expanded its service offering through acquisitions and strategic alliances and now includes specialist services from leading facial aesthetics brand Med-fx, training provider DBG, PDS Dental Laboratory, Dolby Medical, Mi-Tec and Handpiece Express under the brand umbrella.

John Doherty, director of marketing for Dental Directory, says, “The new brand identity reflects the evolution the business has taken in recent years.

“It follows a period of significant investment and aims to unite all the new services we’ve created and the partnerships we’ve formed”

Dental Directory supplies 12,000 dental practitioners with everything from toothbrushes to a complete dental surgery. It employs over 550 people across the UK, including a state-of-the-art automated warehouse at the head office, which houses more than 27,000 product lines that can be delivered across the UK the next day.

John adds, “Dental Directory has built a reputation based upon personal service and working in partnership with dental professionals to understand their business and support their plans for growth through superior product knowledge, competitive pricing and the capability to supply everything a modern practice requires. The new brand identity aims to reinforce this focus.

“We’re keeping the magenta colour which is so synonymous with our brand, but our logo has a stronger and a more modern typeface.”